SPATIAL DESIGN FOR PROOF EYEWEAR
Environmental Branding
This transportable marketing installation designed for Proof Eyewear highlights their most important principles to teach people about the company and what they stand for. The first section showcases videos and slides from trips to countries in which Proof has helped build schools for children. The second space displays images and booklets from Proof’s Health and Vision projects where volunteers conduct check-ups for those who cannot afford them. Next, the interactive glasses area allows people to try on a selection of Proof’s eyewear and informs on the sustainable materials used to create each pair. Lastly, the left walls contain panels that provide information on the environmental work done during Proof’s Peru Project as well as the project’s official logo.