TESLA TRADESHOW

Space Design

Created with: Solidworks, Keyshot, Adobe Photoshop

To capture the true identity of Tesla Inc., I decided to design with the idea of creating a space that would highlight the company's belief in bringing a positive light to the world of sustainable transportation. By utilizing the brand colors for the tradeshow design, the booth can be seen from afar as consumers can recognize the brand at first glance. The forms and shapes used in the design play off of some of the sleek features of the Tesla Model S including the door handles and windows and head lights.

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The booth itself consists of 5 distinct zones: the automotive display consisting of two Model S Teslas, the charging station, the purchasing consultant, the ad campaign and vehicle video panel, and the semi-private meeting area. Here, show-goers can experience and learn more about the Tesla brand as well as interester buyers and automotive enthusiasts.